UN 426 - Jack Myers. Judgment is Scarce.

Jack Myers, media ecologist, futurist, and Peabody Award-winning author, joins Up Next to argue that AI has not solved the judgment problem in business; it has hidden it. As intelligence becomes cheap and abundant, discernment becomes the scarce asset, and Myers explains why organizations keep outsourcing trust to algorithms instead of building it in people. The conversation covers the coming collapse of agency holding companies, why hiring processes filter out the humans who matter most, and what CMOs should stop, start, and continue doing with their media budgets. A direct look at what AI changes, and what it doesn't.