Dan Coates, CEO and co-founder of YPulse, joins Gabriella Mirabelli to explain why the youth research firm built a direct connector into Claude and other similar gen AI systems. Coates describes YPulse's move toward what he calls decision support infrastructure: survey data atomized down to the individual respondent, queryable alongside a client's own internal data. The reports and question design that built the business haven't gone away; the connector is a new path into that same research. The conversation covers data provenance, the EU AI Act's consent requirements, and why Coates believes AI models are becoming a distribution channel for research vendors.

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