The CEO has an idea. The finance manager has an idea. Someone's teenage daughter discovered Instagram over the weekend. Suddenly everyone has a revolutionary marketing strategy that will transform the business.
In this episode, Brand Strategist Jack Ferguson draws on stories from marketers across Reddit and LinkedIn, to examine why marketing attracts unsolicited advice, why "good ideas" are often worthless, and how marketers can respond when non-marketers mistake their opinion for expertise.
He covers:
Why everyone thinks they’re a marketer
How marketers can professionally (and unprofessionally) respond to uninformed suggestions
Why marketers receive so much unsolicited advice
Some of the strangest client requests marketers have received
Viable ways to channel stakeholder ideas without taking on much larger workloads
The role of evidence, execution, and accountability in marketing decisions
What marketers really wish they could say to non-marketers
This episode features examples from Reddit, LinkedIn, client work, and the collective trauma of the marketing profession.
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