S3 E64: Using AI to create Audio Brand Assets, Magnum ASMR, and Sonic Spillage

In this episode, Brand Strategist Jack Ferguson discusses sonic branding and the new opportunities that are emerging for marketers with AI.

Jack recently created a song for his own brand using AI which sparked a bigger conversation about sonic branding, accessibility, and audio ownership. Sound is one of the most underused brand assets available today and smaller brands have more access than ever.

Jack discusses:

- AI-generated music and the associated considerations for brands

- How AI can be used to make broader auditory assets

- Why hearing is one of the most stimulus-efficient channels humans have

- How audio is becoming more accessible for smaller brands

- Magnum’s ASMR strategy

- Why the opportunity is with hearing compared to the other “always-on” senses

- Many real-world brand examples and case studies

Jack’s Links:

-  LinkedIn Profile

- Jack’s Personal Website

The Push Links:

- Follow The Push on LinkedIn

- Find The Push on YouTube  

- Follow The Push on TikTok

- Follow The Push on Instagram

- Visit The Push Website

Resources Mentioned:

- Pizza Before The Hut

- Dominos Phrase

- Keno Jingle

- Microsoft Startup Sounds

- Magnum ASMR

- Rivers Advertisements

- Toyota's Sonic Branding Guide

- AO, Let’s Go Jingle

- McDonald’s I’m Loving It Jingle

- Suno