In Part 3 of this series, the rubber hits the road.
After breaking down brand diagnostics and strategy in the previous two episodes, this episode moves into what gets built: brand assets, how to prioritise them, and how they compound (or don’t) over time.
Brand Strategist Jack Ferguson is your host.
He discusses:
Which brand asset is the most important, and why
What Asset Hierarchy is and how to think about it
The trade-offs between ease of consumption and distinctiveness
When a name change is strategically justified, and when it’s not
What separates a strong brand name from a weak one
How to think about building vs identifying distinctiveness
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Jack Ferguson. Innehållet i podden är skapat av Jack Ferguson och inte av,
eller tillsammans med, Poddtoppen.
