The New Marketing Skill That Matters More Than Prompt Engineering, feat. Dan Nestle

Prompt engineering is useful, but it isn't the marketing skill that will define the future. In this episode, Lori Jones and Dan Nestle explain why strategic thinking, authority, and AI-powered research are becoming the real competitive advantage for modern marketers.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 01:56 Dan's marketing journey and building enterprise brands
• 04:41 How AI would have transformed marketing at Mitsubishi Heavy Industries
• 12:25 AI's biggest impact on content creation and research
• 15:15 Can AI shorten complex B2B sales cycles?
• 17:25 Using AI to improve organizational alignment
• 19:47 Competitive analysis in minutes instead of weeks
• 23:57 Rethinking audience segmentation with AI
• 26:57 Where marketers still misunderstand AI
• 29:04 Executive authority, thought leadership, and AI credibility
• 33:15 Building authority that AI can recognize
• 34:11 Final marketing lessons and key takeaways

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!