How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz

Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.

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==Let's Break It Down==

• 04:14 The power of platform architecture
• 07:55 Joining Data IQ as CMO
• 12:44 AI-driven improvements at Roche
• 15:12 Key elements for AI success
• 20:37 Business outcomes in the AI era
• 25:00 Building an integrated marketing system
• 26:20 AI tools boosting sales efficiency
• 31:42 Embracing AI in Marketing
• 35:47 Building trust in AI companies

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