The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson

Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust!

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==Let's Break It Down==

• 06:10 Using AI for customer representation
• 10:01 Understanding customer needs with AI
• 12:19 Developing customer personas with AI
• 15:43 Understanding customer insights
• 19:03 Using AI to Improve Products
• 23:34 Updating website messaging for personas

==Where You Can Find Us==

1. Website: https://strategycast.com/
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