Becca Wright, founder of Piedmont Pennies, joins the show to share how a grandmother’s cheese cracker recipe became a Southern specialty brand sold in 450+ stores across 47 states. She breaks down why specialty retail is the smartest launchpad for new food brands, how demoing reveals truths your spreadsheet never will, and the mindset shift that keeps founders steady through the highs and lows.
We also dig into the North Carolina food ecosystem, Eastern vs. Western barbecue, and what “community over competition” really looks like in CPG. A masterclass in scrappy, intentional brand building from the heart of the Carolinas.
Promo Code
Use code FOODROCKS20 for 20% off at PiedmontPennies.com
Podden och tillhörande omslagsbild på den här sidan tillhör
Adam Yee. Innehållet i podden är skapat av Adam Yee och inte av,
eller tillsammans med, Poddtoppen.
