A New and Cool Way To Market Apples With Tenley Fitzgerald, VP of Marketing & Brand Strategy at Yes! Apples®

Tenley Fitzgerald, VP of Marketing & Brand Strategy at Yes! Apples®, joins the show to talk about turning a 100-year-old apple operation into a consumer-facing brand. From launching FreshDirect's social media to partnering with Bob's Burgers at Blue Apron, Tenley shares how brand collaborations unlock new audiences and why the apple category is ripe for disruption.

We dig into the challenges of branding a commodity in a private-label world, using D2C data to make smarter marketing decisions, and what it takes to build something from the ground up with sheer force of will. Learn more about your ad choices. Visit megaphone.fm/adchoices