From Corporate to Fractional with Stephanie Zhuang, Founder of Title Brand Management

Stephanie Zhuang is the founder of Tidal Brand Management, a fractional marketing services firm specializing in startup CPG brands across food, beverage, and supplements. In this episode, we cover her journey from fine arts to corporate brand management at Johnson & Johnson, Kimberly-Clark, Vega, and Campbell’s — and what finally pushed her to go out on her own. Stephanie shares why CPG marketing is more analytical than people realize, why supplements outperform food in DTC, and the real math behind premiumization. We also talk about the honest questions you should ask yourself before leaving a corporate job to build something solo.

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