Let’s talk about asking questions in your content. On the surface, it seems super simple—just ask, right? But there’s a real difference between the questions we ask one-on-one and the type of questions we ask in our business content. As a business owner, asking questions well requires a bit more thought, a bit more skill, and a fair amount of practice. When you do it right, your questions will start working for you. If you rarely get answers, or the responses aren’t useful, or you just don’t even ask questions in your content, this is the practical, powerful episode you need today.
What Does It Mean to Ask Questions In Content?
When I'm talking about asking questions in your content, I'm talking about all kinds of content: social posts, feature content like podcasts, videos or blogs, emails (whether it’s your regular newsletter or an automated sequence after a lead magnet), live events, webinars, even your free downloads or challenges. In every kind of content, you can ask questions.
When you do, questions add value—not just for you as the business owner, but also for your audience. Questions build connection. They turn what could feel like a one-way broadcast into an invitation for dialogue, a two-way conversation starter. And we know: high connection equals high conversion.
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