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Full article and links available at: tashcorbin.com/536
If you’ve been following along with me lately, you’ll know I have launched a new offer: the Heart-Centred CEO Circle. In today’s episode, I want to tell you exactly how this offer came to be, because I think it’s actually the best thing I’ve built for my business (and maybe for yours too!).
But here’s the point: this offer couldn’t exist if I hadn’t spent years crafting, tweaking, and sometimes struggling with previous offers. It’s a lesson in how “imperfect” products that you’re gradually improving can actually be the stepping stones to something amazing. So, here’s the real, behind-the-scenes story of how my latest offer was born.
My Purpose: Where Connection and Success Came Together
Let me wind the clock back. When I first started my business in 2013, I did a whole lot of work on purpose—my “why.” For me, it was about aligning success and connection. For years, I felt these two things were at odds. Growing up, I felt like if I was too successful, I’d lose friends. Like, if I got top marks at school, or played netball and was the best at my position, people would turn on me or push me aside—there’s a reason “tall poppy syndrome” bit especially hard as a tall Aussie girl!
But as I entered adulthood, I started to see patterns where success and connection could support each other. I found ways to share achievements with friends, to help others rise while I did, and to intentionally build success so that everyone in my network benefited too. My purpose became helping others experience that same blend: more connection = more success, and more success = more connection.
...read the full article at: tashcorbin.com/536
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