Whether you’re seasoned in business or just starting out, I bet you’d love a few more referrals, right? Referrals can make a massive difference to your business bottom line. When you’re new in business, they’re often the most reliable way to find those first precious clients.
But here’s a question: Do you have a real strategy to get more referrals? Most people never really set something up, or they don’t do much more than a little nudge here and there. I want to share my absolute favourite referral strategy for high-ticket clients—it worked wonders, especially when I was starting out, and it’s still something I come back to.
Let’s get clear: Referrals are getting even more important with all the fake reviews and AI-generated nonsense out there. People are skeptical these days—who can you trust online when people buy fake reviews or whole fake Reddit threads get set up to discredit or boost providers? It wasn’t always this bad, but it was happening even back when I started running my business in 2013, and it’s only ramped up since then.
What’s different now is that people want recommendations from those they actually know. When someone you trust recommends a service provider, you’re way more likely to listen. A real referral from your own network cuts through that skepticism fast—and that’s what makes a referral the quickest path to converting a lead into a client.
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