Nayri, LovellaBridal.com. Converting leads from Instagram, TikTok, and YouTube Shorts. Nayri emphasized the importance of using business accounts over creator accounts to avoid being shadow-banned, and discussed how personal content showing specific products has generated more buzz than generic transition videos. Create behind-the-scenes content to build trust with potential clients, and share experiences from industry conferences like Wedding MBA to demonstrate expertise and build social proof. @lovellabridal, @lovellaplus, @weddingfashionexpert.

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