Margaux Fraise, WeddingIndustryPulse.com."Wedding Pro's Secret Weapon," helping wedding professionals stay current with industry trends and client behavior changes. Consumer buying patterns have shifted, with AI searches now being the primary way couples find wedding vendors, followed by social proof and then personal recommendations. Optimizing websites for AI searches, providing detailed information about venues and services, and using AI tools to analyze client feedback. The importance of staying informed about current industry trends and client behavior to make more money in the business. @weddingsummitseries

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