Shannon Underwood, conference director and vice president of the Wedding MBA Conference. The 2026 conference is expecting between 5,500 and 6,000 attendees and about 240 trade show booths. The data-driven process for selecting speakers and topics emphasizes actionable content. The conference schedule includes specialty sessions, general sessions, and 10-minute Wed Talks, and provided advice for first-time attendees on how to prepare and get the most out of the event. Shannon@WeddingMBA.com

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