This week on The Self-Publishing Show, James Blatch and Cissy Mecca are joined by Stuart Grant to talk about author discoverability in the age of AI and why your author website might be more important than ever.
Stuart explains how the way readers search for books and authors is changing, and what authors can do to make sure they're being found and recommended by tools such as ChatGPT. They discuss the difference between traditional SEO and the newer GEO (Generative Engine Optimisation), the importance of keeping your online information consistent, and some surprisingly simple ways to improve your website's visibility.
James and Cissy also share their own experiences of updating their websites using AI, and Stuart offers listeners a free author website audit to help identify what's missing.
Plus, there's an update on SPS Live USA, including ticket prices, Founders tickets and when tickets will go on sale.
Key Talking Points
Author discoverability and how AI is changing the way readers find books
SEO versus GEO and what authors need to know
Why your author website is central to your online presence
Using schema markup to help search engines and AI understand your website
How ChatGPT and Claude can help with website optimisation
The importance of FAQs, blogging and consistent author information
Stuart Grant's free website audit for SPS listeners
SPS Live USA ticket prices and early access for Patreon supporters
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