Big news this week, the first two speakers for SPS Live London 2027 have been announced! Melanie Harlow and Theodora Taylor will be joining us in London.
James and Cissy share the news and talk about when tickets will be going on sale, with Patreon supporters getting first access.
James is also back from his travels in New Zealand and Australia, and there's plenty to catch up on. They talk about the latest changes to Meta advertising and what losing some of the usual targeting and placement options could mean for authors running Facebook ads.
They also return to the conversation around RARE London and its AI policy, look at the growing importance of newsletters for book discovery, and Cissy shares what she discovered after digging into the preorder numbers from her own books.
Key Talking Points
SPS Live London 2027 – Melanie Harlow and Theodora Taylor announced as the first speakers
When SPS Live 2027 tickets will be available
James's New Zealand writing retreat and trip to Australia
RARE London and its AI policy
Changes coming to Meta/Facebook advertising
Losing some targeting and placement controls
What the Meta changes could mean for author advertising
The importance of strong ad creative, blurbs and book pages
Newsletters and how readers are finding books
What Cissy learned from looking back at her preorder numbers
Whether longer preorders actually result in more sales
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