This week on The Self-Publishing Show, James Blatch checks in from his final day in New Zealand while Cissy Mecca takes us behind the scenes of her upcoming historical romance launch. They discuss realistic launch goals, building an ARC and influencer team, setting a marketing budget, and choosing advertising strategies that have actually worked for you rather than simply throwing money at launch day.
James also shares insights from Written Word Media on how authors at different stages of their careers are approaching AI, plus plans to test different Facebook ad setups and share the results with the SPS community.
Key Talking Points
Cissy's strategy for launching her upcoming historical romance
Setting realistic goals and expectations for a book launch
Building ARC, street team and influencer support
Finding and approaching relevant book influencers
Deciding when to send physical books to creators
Creating a launch budget that feels sustainable
Facebook versus Amazon advertising
Why proven strategies matter more than simply spending more
James's upcoming Facebook ads testing and challenge/webinar
Written Word Media's findings on author attitudes towards AI
James's plans for another writers' retreat in Florida in 2027
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