Why Forming Authentic Partnerships is Key to Influencer Marketing Success

Sarah Evans, Digital Correspondent at Sevans Strategy, joins the Influence Pros Podcast to talk about live video, authentic partnerships, and how to keep up with the ever-changing nature of marketing.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email info@tapinfluence.com)

In This Episode

• Why authentic relationships and constantly learning is so important
• How to stand out in with superior content in a highly saturated market
• Why evergreen content is so desired and effective for modern day marketers
• How to go with the flow and create high-quality content at live events
• Why pay to play is becoming more dominant on social platforms

Resources

• In the News: Meerkat, Star App of 2015, is Officially Dead
• Sarah Evans Twitter: @prsarahevans
• Sarah's Faves
• Canva
• Cox Communications
• ABC Kids Expo
• #beatcancer

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.