How to Use Influencer and Advocate Marketers at the Top of Your Sales Funnel

Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email info@tapinfluence.com)

In This Episode

• How influencers can continually bring in sales for your brand
• How to communicate your needs clearly to your influencers
• Why it's important to track actual (not estimated) conversions and sales
• How to engage with your consumer across the entire customer journey
• Why influencers are beginning to ask for more money for their content

Resources

• In the News: 5 Things CEOs Don't Get About Influencer Marketing
• Brian Littleton on Twitter: @brianlittleton
• ShareASale.com
• Fanatics
• Major League Baseball League
• Cleveland Cavaliers
• AdWords

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.