How to Cultivate Brand Advocacy From Both Employees and Influencers

Stacey DePolo, Social Advocacy Manager at GoDaddy, joins the Influence Pros Podcast to talk about metrics, customer and employee empowerment, and the advantage of finding genuine fans who can become brand advocates.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email info@tapinfluence.com)

In This Episode

• Why taking the time to understand fans of your brand really does pay off
• How to identify influencers that have an organic tie to your brand
• Why you don't need a celebrity with a million followers to make a real impact
• How to support and allow your employees to speak positively of your brand
• Why metrics are still an integral part of the marketing machine

Resources

• In the News: The Elements of Great Influencer Marketing Campaigns
• Stacey DePolo twitter: @sdepolo
• staceydepolo.com
• WordPress
• Homebrew Website Club
• "Hug Your Haters" by Jay Baer

Visit InfluenceProsPodcast.com for more insights from your favorite content marketers.