Adam Moskowitz is the wunderkind President of Larkin Cold Storage and Columbia Cheese, and he founded the Cheesemonger Invitational, an in-demand twice-a-year event that is considered the Olympics of cheese skills, an celebrates what are to cheese what sommeliers are to wine. The profits from the CMI, which Adam hosts as his alter-ego, "Mr. Moo," go towards The Barnyard Collective, an organization devoted to food education. Adam was responsible for the introduction of Challerhocker cheese to the U.S., just as his father was responsible for the introduction of cave-aged Gruyere to the U.S. But Adam bought out his own father's business long after Adam had pursued other entrepreneurial and artistic endeavors, and, in a decade Adam has grown various multi-million dollar revenue streams by focusing on "small ponds," "big trees," and "not chasing butterflies." He has been featured in the cover story of Cheese Connoisseur Magazine and has appeared as a judge and expert on the Food Network.