Why Gym Owners Keep Losing Their Best Coaches

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The average coach at Corey’s gym stays more than eight years. He didn’t get there by accident.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Corey Lewis, who has owned his gym for 15 years.

Corey shares how he screens candidates with a three-minute video and a 60-minute walk, how he makes a new coach’s first week memorable and how he uses weekly check-ins and career roadmaps to keep staff engaged.

He also covers how to celebrate your team without spending much money, how to have the hard conversations when a coach isn’t performing and what to do when a coach leaves.

Corey shares the mistakes he made early on too.

Tune in to learn how to hire the right people and keep them for the long haul.

Links

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0:00 - How Corey keeps staff for over eight years on average

6:28 - Why the first 90 days decide if a new coach stays

11:35 - The meeting cadence that keeps coaches around for years

14:25 - Using career roadmaps to talk pay with your coaches

19:46 - How to get part-time coaches to staff meetings

23:47 - The staff mistakes Corey made early on

28:14 - Low-cost ways to make your staff feel appreciated

31:54 - What to do when a coach isn't meeting the standard

35:22 - How to handle a coach leaving your gym

38:51 - Getting coach buy-in when you change your business model