Our Gym Revenue Has Plateaued ... Now What? (Live Coaching)

Their gym has been open 14 years, has over 150 members and pulls in around $30,000 a month. But growth stalled, and they wanted to know why.

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin sits down with Tanya and Meredith, longtime owners of a Sarasota CrossFit affiliate, for a real, live coaching session.

John opens up their books and pricing sheet, which includes 15 different things a prospect can buy, and starts asking hard questions to find out exactly what’s capping their revenue.

What John uncovers is a common but costly pattern: personal training makes up only 10% of their revenue, even though the vast majority of new prospects walk in intimidated and needing more support than a group class alone provides.

John walks Tanya and Meredith through a repositioning of their entire onboarding and pricing structure, one that could significantly change how much of every dollar makes it to their bottom line.

Tune in to hear a real mentorship session unfold and see exactly what it takes to break through a revenue plateau.

Links

Gym Owners United

Book a Call

0:00 - A profitable gym stuck at $30,000 a month

1:15 - Meet the co-owners running a 14-year affiliate long distance

7:43 - The seasonal revenue swing and the number they want to hit

10:35 - Fifteen ways to buy in, and where all the revenue comes from

12:37 - Personal training pricing and the onboarding that leads to membership

16:54 - What the numbers reveal once you compare them to industry benchmarks

18:25 - Why a loyal, stable staff still can't carry the business further

23:54 - Reframing onboarding around coaching instead of group class

27:21 - Consolidating fifteen memberships and reworking the price

35:36 - Real proof it works, and the plan to make the change stick