You don’t need a huge following to sell more gym memberships. You need better conversations.
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and CEO John Franklin break down how to turn Instagram followers, commenters, story repliers and even former members into paying clients using simple, word-for-word DM scripts—no pushy sales tactics required.
John explains the “more conversations equals more conversions” philosophy and shares his personal non-negotiable: three conversations started every day, regardless of follower count.
Chris shares how he does the same with fewer than 1,400 followers, proving you don’t need to be Instagram famous to sell effectively.
The pair walk through the full conversation hierarchy step by step: the opener, qualifying questions that move people off “maybe,” and the exact language to use when inviting a prospect into the gym.
Chris and John also break down the math behind the strategy, showing how even a low conversion rate on DMs translates into serious results once you factor in client lifetime value.
This is the first episode in a four-part series on gym sales, so tune in and start filling your gym. Up next week: lead nurture.
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