Close More Gym Sales in 5 Steps

Fill out the State of the Industry survey and get a free report card showing how your gym stacks up.

Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No Sweat Intro: Two-Brain’s proven consultative sales framework.

They walk through it step by step using the COACH method: connect, open, amplify, confirm and help.

Chris shares what makes a good (and a genuinely bad) sales environment, and the pair role-play a full No Sweat Intro from start to finish.

They show exactly how to uncover a prospect’s real goals, ask the right follow-up questions, and prescribe a solution with confidence.

Tune in to see the entire consultative sales process in action, from the first hello to presenting the price.

Use the link below to access the full Gym Sales Toolkit, including the No Sweat Intro script (word-for-word questions and phrasing for every step of the sales consultation).

Links

State of the Industry Survey

Gym Sales Toolkit

Gym Owners United

Book a Call

0:00 - Why gym owners avoid asking for the sale

3:28 - The framework behind every high-converting gym consultation

4:16 - Set up your consultation area so prospects feel at ease

6:56 - The worst sales office mistakes we've seen at 3,500 gyms

7:46 - How to greet a prospect in the first 30 seconds

8:50 - The question that reveals why a prospect really walked in

11:08 - Why now matters more than what they want

14:07 - Confirm what you heard before you talk price

15:02 - Prescribe the plan and reveal the price

17:42 - What happens when they say no