"I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar?
In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear.
They show you how to uncover the real objection hiding underneath the surface-level one.
The pair introduce the PULSE framework for handling objections: pause, understand, locate, solve and end with a decision.
They walk through real scenarios one by one, including the "I need to think about it" smoke screen, the spousal objection, price pushback and the "I've been burnt before" objection, showing exactly how to respond without caving to a discount or letting a prospect walk away undecided.
Tune in to hear exactly how to turn "I need to think about it" into a yes.
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