MWH 548 : Make It More You: The Message Fix Every Business Owner Needs

Frameworks are having a moment on Instagram. Every creator has a signature five step method, a proprietary process, a named formula. And as someone who teaches business owners how to build their own IP, I love it.

But I need to talk about the cost of getting this wrong.

I recently reviewed a mentee's brand new sales page. She has decades of experience in her field. She is a genuine expert. And her sales page read like she had swallowed a copywriting textbook. The magic was gone. Her voice was gone. The oomph was gone.

This is happening more and more. Women losing themselves in an attempt to "do it right". Rigid, formula led sales pages. Cookie cutter webinars. Instagram captions that could have been written by anyone.

In this episode I share:

• Why frameworks are still worth using (they are)
• The exact moment you know you have lost yourself in the formula
• My favourite fix: write like you are talking to one person, keep it fifth grade
• How to get clear on your message first, then choose the framework second
• The one truth that will always sell your beautiful business: you

This one is for the coaches, the course creators, the practitioners and the creatives who want to launch and lead with clarity.

Come and say hi on Instagram at @tracyharrisco. Website: tracyharris.co.

Send us Fan Mail

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
2. Freedom Filled® Mastermind
   The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
3. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
4. FREE Instagram Bio Checklist
   Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...