Katie Read is back, and this time the two of them fell straight into a conversation about something bigger than marketing: are we the last generation of moms who doesn't know who we are without doing? It started with a newsletter Katie sent about the future of work, and by the time they hit record they were deep into what happens to a mom's identity once AI starts doing the "doing" for her — plus the wild stat that kicked it all off: kids today are projected to have 25 jobs in their lifetime.
This one covers a lot of ground: the death of the career ladder, why motherhood has always been an identity catalyst (and why AI is about to do the same thing to everyone else), the difference between real safety and familiar discomfort, and why exploration itself might be the smartest business model available to you right now.
You'll hear:
Why kids having 25 jobs in a lifetime is actually good news, not a crisis
The Starbucks story that explains why job titles were never really our identity
How motherhood has always forced identity exploration, and why AI is now doing that to everyone
The "chapters, not a ladder" reframe for thinking about your own career
Why the real obstacle to change is safety, not money
How Dana separated her personal identity from her business brands using AI
Why the money (and the purpose) is on the other side of being embarrassed
If you've ever wondered who you are underneath the job title, the launch, or the to-do list, this episode is for you.
Mentioned in this episode:
Katie Read's site + free instant diagnostic: KatieRead.com
Katie's buyer psychology work + free instant diagnostic: BuyerPsych.com
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