Kristen Damery is a conservative Oklahoma mom of teenagers, a pelvic floor physical therapist who once swore she'd never work "down there," and the founder of Lava, a sexual wellness brand. On paper, that sounds like a list of contradictions. In this episode, Dana and Kristen unpack why it's actually the opposite: every piece of her story is the reason she built this business.

It started with one embarrassing postpartum moment and grew into a belief she couldn't stop talking about. Women shouldn't be ashamed of their bodies, marriages deserve to stay alive, and moms deserve to feel good. Heads up: a few strong words, so headphones on if little ones are nearby.

You'll hear:

  • How Kristen went from "I'm not going anywhere near that region" to pelvic floor PT after her own postpartum moment
  • Why her conservative values and her sexual wellness company aren't in conflict
  • How shame keeps women from talking to their own doctors, and what to do instead
  • Why a small-town PT decided to launch a physical product to reach more women
  • Why moms can't feel pleasure in survival mode, and how confidence starts to compound
  • The "I'm a 10" story Kristen says she's going to start sharing with her patients
  • Mentor, not martyr: why our kids need to see us take care of ourselves and our marriages
  • Kristen's message to every mom: leaking, heaviness, and pain are common, but they are not normal

This is for every mom building a business around a belief, especially one that doesn't fit the box people expect her to fit in.

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