For almost 12 years, BossMom decided what Dana said out loud. Now she's separating her own identity from the brand she built, and for the next 90 days she's going all in on building something new. Not a personal brand. A belonging brand. In this solo episode, Dana walks through exactly where she's starting from (a community that went from nearly 80,000 to about 2,000 after a year of stepping back for her family), the plan she's using to rebuild, and why the world is asking for something different than it used to.

You'll hear:

  • Why Dana is separating her personal identity from BossMom after almost 12 years
  • The two decisions you have to make before building any personal brand
  • Why Instagram is for testing and email is where your thinking lives
  • How "becoming micro famous in someone else's space" still works
  • The three content buckets: authority, rally cry, and what you're building
  • What a belonging brand is, and why the goal is no longer for people to like you
  • Dana's 90-day goals, said out loud

This is for any mom with way more potential than her current reality shows, who's ready to stop hiding behind her business and start showing up as herself.

Mentioned in this episode:

 

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