Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year.
In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market.
Hit PLAY to hear:
- 🔍 How Spirithoods uses SEO data to decide which products to create
- 📈 The search trend strategy behind their $4M fashion brand growth
- 🛍️ Why timing your product launches can massively impact sales
- 🎯 The tiny SEO tweaks that help products rank higher on Google
- 🔥 How festival season and pop culture drive ecommerce demand
- ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos
Key timestamps to dive straight in:
[04:38] Launching eCommerce after trade show
[07:50] Preparing for business changes
[11:02] Microplastic pollution and solutions
[14:37] How Spirit Hoods took off
[18:48] Using SEO to guide trends
[19:38] Spotting trends in yellow fashion
[24:44] Timing product launches with trends
[26:21] Tying product development to SEO
[30:13] Listen to Latif’s Top Tips!
Full episode notes here: https://ecmp.info/598
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