How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. 

Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. 

Hit PLAY to hear: 

• How they built a $12M eCommerce brand by not launching new products 🚫 
• The “triple down” strategy that turned one idea into long-term success 💡 
• Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 
• The “nice nagging” email strategy that turns procrastinators into customers 📩 
• What really happened to their business after Apple’s iOS changes 📉➡️📈 
• How Meta’s new algorithm helps small brands find the right customers 🎯 

Key timestamps to dive straight in: 

[06:00] "T-Shirts Into Memory Blankets" 

[07:19] "Turning T-Shirts Into Memories" 

[10:48] Remote Team Dynamics. 

[15:40] "T-Shirt Prep & Deadlines" 

[18:30] Women Athletes & Trust Building 

[20:46] Listen to Nathan’s Top Tips! 

Full episode notes here: https://ecmp.info/591  

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