Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK.
In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers.
Hit PLAY to hear:
- 🐝 How a single moment saving a bee turned into a £2M eCommerce brand
- 🚀 The exact steps Beevive used to grow from idea to multi-channel success
- 💡 Why community-led marketing (not ads) drove real traction
- 🎯 The smart way they use Kickstarter to fund and launch new products
- 🛍️ How wholesale + DTC unlocked faster, more stable growth
- 🌱 The simple brand mission that made customers care—and keep buying
Key timestamps to dive straight in:
[03:53] Saving a struggling bumblebee
[06:41] Creating eco-friendly bee solutions
[11:40] Viral video boosted early growth
[14:02] Giving back through education
[16:55] Launching through Kickstarter
[22:45] Preparing for a product launch
[25:11] Listen to Faye’s Top Tips!
Full episode notes here: https://ecmp.info/592
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