Julia Lockman, Junior Partner at OMNIC, explains how a parcel locker system is more than just infrastructure. We cover the key considerations for building a successful and coherent parcel locker system.
There's no one-size-fits-all guide to launching a parcel locker network - context is crucial
A systematic approach is needed when building a parcel locker network
Start with the data, including peak volumes, customer ha
Systems shape consumer behaviour
Systems have measurable value, both for customers and for network operators
Parcel locker systems must be natural - they don't care about the same things that delivery companies care about!
Importance of external factors, such as access, car parking
Choosing the right locker network for the market
Factors such as climate and lifestyle have a huge impact on parcel locker networks
Using data to increase chances of success in parcel lockers
Interpreting data to build good business processes
User experience is more than just the customer interface - processes are important
Analytics should support forecasting, capacity planning, and proactive intervention
How analytics can support decision logic, such as maximising utilisation rate
Using data to optimise parcel locker networks, e.g. location management
Parcel lockers aren't automatically "green" - customer behaviour and location management are crucial
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