Serial returners might think they are environmentally conscious, but new research shows they contribute a disproportionately high amount of emissions compared to other online shoppers. Assistant Professor Heleen Buldeo Rai from VUB Mobilise discusses:
Increasing purchases and increasing returns
The very high return rates for fashion
Higher returns online compared to in-store purchases
How to define "serial returners", including minimum threshold of purchases
Environmental awareness of serial returners
What causes serial returners to return goods bought online?
Does the e-commerce sector have to take responsibility for encouraging this behaviour?
Returns policies and consumer behaviour
What tools could e-commerce retailers use to reduce returns?
Retailer practices for resellable returned items
Resale potential of returned items
Sustainability implications of returns, and of serial return behaviour
The distances returned items have to travel
Serial returners are responsible for a disproportionate amount of emissions
The research "Consumer heterogeneity behind e-commerce returns and emissions" can be downloaded via a link on the Postal Hub Podcast website - thepostalhub.com
Podden och tillhörande omslagsbild på den här sidan tillhör
Postal Hub Podcast. Innehållet i podden är skapat av Postal Hub Podcast och inte av,
eller tillsammans med, Poddtoppen.
