AI agents are running an IT department at one of the newer German startups — and its co-founder says most companies adding AI to their processes are about to make things worse.

Delia Hallberg founded Amadeni AI in January 2026 and builds AI-supported custom software for Mittelstand Germany. Part 1 of 2 is the diagnosis: software, process or leadership, and why a bad process with AI on top breaks faster, louder and more expensively.

  • The naming test — if nobody can describe the process without naming a colleague, it is habits, not a process

  • Impuls KBB — 8 hours to 2 on development reports, €21,000 a month, four-week return

  • The bakery — 20 systems, 40 media breaks, 35 hours a week of duplicate work

  • AI agents at work — 80 percent of marketing, plus research, sales handover and multi-agent coding

  • Not vibe coding — what an elaborate agent process looks like next to a weekend prototype

  • Ostdeutscher Bankenverband — small tasks, unconnected models, full source traceability

  • Shadow IT — the private spreadsheet and the WhatsApp group that is really the project tool

Chapters (estimated — confirm against the final cut)
00:00 Cheap code versus bought software
01:10 Software, process or leadership
04:05 Sociology, symptoms and an ERP nobody asked for
06:40 Which AI agents do what four people did
10:15 Quality control on agent output
12:00 Lean company or hidden fragility
15:20 When not to build custom software
18:40 Impuls KBB — 8 hours to 2
23:10 Triage with 40 media breaks
26:30 The one metric worth trusting
29:40 The naming test and shadow IT
33:00 Designing against hallucination

Part 2 lands Tuesday, September 22nd, 2026 — missing APIs and digital sovereignty in Europe.

Full blog post and sources: startuprad.io

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Host: Jörn "Joe" Menninger, Frankfurt am Main. LinkedIn
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Machine-readable data: startuprad.io/llm
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