Connected TV is transforming the advertising landscape but with more channels, more data, and more complexity than ever, how do brands know where to invest? On this episode of All Business with Jeffrey Hayzlett, Jeffrey sits down with Michael Guth, SVP of Growth at Spectrum Reach®, to unpack the biggest challenges facing advertisers today. From deterministic data and premium content to transparency, accountability, and measurable outcomes, Michael explains why the future of advertising belongs to partners who can prove performance, not just promise impressions.

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