Marketing today is about far more than campaigns and clicks, it’s about influence, trust, community, and knowing how to lead through constant change. On this episode of All Business with Jeffrey Hayzlett, Jeffrey sits down with Jenny Rooney, Chief Brand and Community Officer at ADWEEK, for a candid conversation on the evolving role of the modern CMO. 

Drawing from decades covering the marketing industry and interviewing top brand leaders, Jenny shares why today’s CMOs must think beyond advertising and become business leaders, culture shapers, and community builders. From the rise of AI and “fake fatigue” to the growing importance of authenticity, executive influence, and purpose-driven branding, Jenny explains what separates great marketing leaders from the average ones. 

Jeffrey and Jenny also dive into the future of brand leadership, the power of executive communities like Marketing Vanguard, and why the smartest leaders know technology is just a tool, not the strategy itself.

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