In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
Sean's role at Mapp Digital and the makeup of his team [5:20]
Why they perform consumer surveys [8:15]
Why the 18-35 group still prefers email [18:09]
How retailers have used their engagement platform to drive results [19:23]
The big mistakes companies are making [27:37]
Who out there is doing this well? [35:30]
What you can apply to your own business [40:08]
Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall
"We've been doing this marketing thing for a really long time." - Sean Shoffstall
Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.
Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.