Catherine's background and role at Oracle Marketing Cloud [1:47]
Why it's important to work directly with customers [4:30]
Here approach to helping customers [8:03]
How to differentiate your company with a culture of customer experience [12:23]
Catherine's personal experience with churn as a customer [18:18]
How brands can develop a greater sense of intimacy with their customers [26:45]
Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore
"Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore
Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers.
Podden och tillhörande omslagsbild på den här sidan tillhör Dominick Sirianni. Innehållet i podden är skapat av Dominick Sirianni och inte av, eller tillsammans med, Poddtoppen.
