255: The mechanics of enrolment momentum – 3/5

The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – The Insight

After discussing where enrolment momentum quietly stalls, the third episode of 'Turning confidence into enrolment momentum' explores how schools can deliberately create the conditions that make each next step for their prospective families easier to take. For school marketers, it offers a way to look beyond generating activity and examine how communications, enrolments and the wider school experience work together to sustain confidence throughout the whole journey.

Episode Links:

• Engaging the next generation of school parents – McCrindle 
• Drivers of School Choice 2022 – Independent Schools Victoria 
• Independent Schools Snapshot 2026 – Independent Schools Australia 
• School Choice: A Research Report 2021 – Independent Schools Australia 
• What Parents Want: Key Findings 2025 – Independent Schools Queensland
  

Got more questions for Charlie and the team? You can ask them via the following:

• Email: smc@imageseven.com.au

Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.