252: Designing a brand parents can move through effortlessly – 5/5

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Applied

In the final episode of 'Creating clarity parents can see and navigate', Charlie turns the series into a practical framework for school marketers. He explores why clarity starts with what parents need to understand, not what a school wants to show. Rather than relying on any single asset to do the work, the episode looks at how a connected brand experience can reduce effort, strengthen understanding and make the next step feel clearer.

In the next lecture, Charlie explores how to build on that clarity by turning parent confidence into enrolment momentum.

Episode Links:

• Information Scent – Nielsen Norman Group
• Design Systems vs Style Guides – Nielsen Norman Group
• Design System 101 – Nielsen Norman Group
• Top Information Architecture Mistakes – Nielsen Norman Group
• Minimize Cognitive Load to Maximize Usability – Nielsen Norman Group
  

Got more questions or topics you would like to hear about for Charlie and the team? You can reach us via the following:

• Email: smc@imageseven.com.au

Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.