If you hear this objection all the time, Ray has news for you: the real problem is not the prospect, it is that you are focused more on your solution than their actual problem. In this episode Ray teaches exactly what to say when someone tells you "I need to think about it," and unlike a lot of objections that need a custom response, this one has the same answer every single time.
Ray grounds this training in his four P method, specifically the pillar of position, and explains the number one rule when you cannot make progress in a conversation: fall back on position. He walks through the exact words to use, starting with putting the prospect at ease instead of getting defensive, then asking the simple question that uncovers what initially made them take a look in the first place. From there Ray shows you how to gently guide the conversation back to their real problem or desire, and why your job is not to defend your product but to help the prospect see clearly that their problem is something worth solving now. Ray closes with a reminder that objections are not something to fear or avoid, they show up in the majority of every sale he has ever made, and the North Star through all of it is always their problem.
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π BrotherUp.com
Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.
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We believe in you!
Ray Higdon
More About Ray:
Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast).
As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking).
Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care.
Learn more about Ray Higdon: https://www.rayhigdon.com
