Ray pays tribute to one of the books that kicked off his own entrepreneur journey back in 2004 — Robert Kiyosaki's Rich Dad Poor Dad. Before digging into the sales lessons, Ray shares the behind-the-scenes story of how that book almost never made it: rejected by publishers, self-printed in car washes, and saved by a 200,000-copy invoice from Amway legend Dexter Yager. That hustle story alone is worth the listen.
From there, Ray pulls out the real gold — the sales principles woven throughout Kiyosaki's teachings that most people skip right past. Whether you're an entrepreneur, employee, or investor, you are always selling. Fear of rejection keeps people poor. And passive income dreams mean nothing if your active income skills aren't sharp first. Ray makes it plain: no matter what industry you're in, you're in the sales and marketing business. Master that, and everything else opens up.
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Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.
Partner with Ray:
★ Become A Rank Maker: https://rankmakers.com
★ Apply for Coaching: https://higdongroup.com/coaching
★ Invite to Speak: https://higdongroup.com/speaking
★ Order his Books: https://rankmakershop.com/collections/books-journals/book
Connect with Ray:
★ Podcast: https://higdongroup.com/podcast
★ Facebook: https://www.facebook.com/rayhigdonpage
★ Instagram: https://www.instagram.com/rayhigdon
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Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon
We believe in you!
Ray Higdon
More About Ray:
Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast).
As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking).
Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care.
Learn more about Ray Higdon: https://www.rayhigdon.com
