This episode traces how Miro grew from a niche internal tool at a Russian design agency into a platform valued at $17.5 billion, used by the vast majority of the Fortune 100. The core insight isn't a pandemic tailwind story, it's a case study in how product design and marketing-led category creation can turn a simple utility into an enterprise necessity, showing how a rebrand, a community-driven template marketplace, and a bottom-up sales motion combined to build one of the fastest-growing platforms in modern SaaS.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website: https://khomichenko.com
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Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
