This episode traces how a European email startup called Sendinblue transformed into Brevo, a profitable, hundred-million-dollar CRM platform, without ever losing sight of the small business owner it was built for. The core insight: Brevo didn't bolt marketing onto its product as an afterthought — it let the demands of self-serve acquisition, the economics of customer attention, and the realities of European regulation dictate what the product became, proving that the most durable software companies build in step with how they're actually sold.
About the podcast
The voice you hear in this podcast is AI-generated, but every idea, insight, analysis, and editorial decision comes from Volodymyr Khomichenko.
Volodymyr Khomichenko is a Tech B2B Marketing Strategist and Senior Marketing Director at Zoolatech with 12+ years of marketing experience, including 8+ years leading marketing teams in B2B technology companies.
🌐 Website: https://khomichenko.com
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Disclaimer
This podcast is based on publicly available information, industry research, company statements, and independent analysis. The views and interpretations presented are intended solely for educational and informational purposes and should not be considered investment, legal, financial, or business advice.
