In a world where anyone can spin up a website, ship an app, or publish a book with AI in a fraction of the time it used to take, the real competitive advantage isn’t execution, it's judgment. As tools accelerate the “doing,” the real constraint shifts to how quickly and clearly leaders can make the right decisions. Today’s guest, Jason M. Riggs, AI business leader, award-winning author, and creator of the Mach 10 Leadership series joins us to show how executives, founders, and product managers can operate at true “decision speed” without letting AI drive their teams and businesses into chaos. Jason shares how AI has collapsed execution time across software, hardware, cloud, and applied AI, and why that makes most traditional corporate processes obsolete. He breaks down the core idea behind his books, “The Mach 10 PM” and “The Mach 10 Leader: AI Native Leadership at Decision Speed”: when execution accelerates, your decision system has to evolve, or your approvals, alignment meetings, and “coordination tax” will quietly kill your best ideas. Jason explains why ownership and accountability must replace vague group consensus, and how to design decision loops that keep up with AI-level velocity.
Jason also takes us behind the scenes of AI-native order taking in quick service restaurants (QSRs), where seemingly simple problems (“just take a burger order”) hide massive complexity: brand-specific language, modifiers, combos, coupons, point-of-sale integration, and more. He warns about the rise of “AI English” or “Clodlish” content and instructions that technically make sense to machines but are confusing and exhausting for humans. Throughout the conversation, he makes a strong case that raw LLMs don’t care about your time, money, or brand, which is why human judgment cannot be outsourced, especially when you’re building core customer experiences.Beyond his day job, Jason talks about using AI as a true enabler in his own indie publishing journey launching books, rebuilding his website, learning Amazon and Google ads, writing press releases, and building a full ecosystem around his ideas. He shows how AI can compress the learning curve of “10 different jobs” into one person’s tool-assisted workflow, as long as you’re willing to ask sharp questions, compare multiple models, and constantly pressure-test outputs with humans.
https://youtu.be/doH8h0b0JBU?si=SOPkT6kcdbjGyuui
If you’ve ever worried that AI might atrophy your decision-making muscles, or felt overwhelmed by “AI-flavored” content that all looks and sounds the same, this episode will help you reframe AI as one resource among many powerful, but never a substitute for thinking. Jason leaves us with a powerful principle that runs through the entire conversation: speed without clarity creates chaos. If you want to lead at Mach 10 in an AI-native world without crashing into a wall this is an episode you don’t want to miss.
Quotes:
“AI can give you the picture-perfect scholastic answer, but in the real world where humans have to consume it, it’s not always the best answer.”
“What successful AI companies do best is use less AI, because AI is a cost component you can’t really control.”
“AI should never be the only thinking you do; it’s just another resource in your toolbox alongside people and your network.”
Contact Details:
Master AI-Powered Product Leadership: Get the MACH-10 Playbook
Turn Insight Into Impact: Visit the Official Website of Jason M. Riggs
Get the Toolkit: Lead at MACH-10 Speed
Ready to Lead at MACH-10: Connect with Jason M. Riggs on LinkedIn
Master AI-Native Leadership: Follow Jason M. Riggs on X
Turn Judgment Into Advantage: Follow Jason M. Riggs on Instagram
Accelerate Without the Chaos: Follow Jason M. Riggs on Facebook
Lead Faster. Think Smarter. Listen Now on Spotify
The MACH-10 PM on Amazon
The Mach 10 Leader: AI Native Leadership at Decision Speed on Amazon
